Business Marketing

The main purpose of the manual is to prepare students with comprehensive knowledge about the Business Marketing. The modules cover various introductory lessons and topics that might enable them to understand the basics of business marketing. This manual was subsequently made to address the need for a simple, organized and locally contextualized manual of the course. It consists of four modules to fit the four grading periods of a college semester. It is hoped that this module on business marketing will strengthen the understanding and enthusiasm of the students in this field of endeavor.

ISBN: 978-621-418-282-4

Author/s: Grayfield T. Bajao, Rene D. Osorno

Copyright: 2023

Edition: First Edition

Number of Pages: 70